The micro-blogging giant Twitter has handed over management of its domain portfolio to an Australian registrar. It includes a two-year, deal during which the company will manage all of Twitter’s domains. It is a common practice for registrars to provide single portals for customers who need to manage multiple domains.
With this deal, however, the registrar will not simply provide registration services. It will actually look after the domains, renew domains before the expire, and register new ones that suit the company’s interests. Usually this is something done in-house by a company’s IT department. In some cases this can lead to problems when a single individual has control of a company’s domain.
This may be the indication of a new trend, where companies outsource their domain management to IT specialists, allowing them to focus more on their actual sites and services. Such a service would also be helpful for companies involved in trademark disputes. It is unclear if that is part of the Twitter packaged deal.