Michael Moore misses out on movie domain

Yesterday, American documentary maker Michael Moore presented his latest film, Capitalism: A Love Story, at the Venice film festival. The tag line of the movie is “Capitalism is evil, and you cannot regulate evil.”

Moore already owns capitalismalovestory.com, but could did not register capitalismisevil.com. Not only does it match the central theme of the movie, but is catchy and so controversial everyone will remember it.

I think it would have made a better name than capitalismalovestory.com, but after the movie premiere, a slick domainer registered and parked it. He is currently accepting offers from interested buyers.

The lesson here? Think outside the box when it comes to brand management and online identity. Don’t just register your business or site name only. For example, if I lived in Kent and owned a plumbing business named Ed’s Plumbing, I’d be sure to register not only edsplumbing.com, but also kentplumbing.com.

Source | The Domains

Photo | Flickr

More details about Christian.com sale emerge, .eu registry grows

More details about the sale of Christian.com have emerged. The buyer is Boris Kreiman, the same person who bought Call.com for £675,364 ($1.1 million USD). He plans on using the name for a Christian social networking and general information site.

Kreiman has also acquired several other names as of late, but is keeping the details secret.

In other news, The European Registry of Internet Domain Names (EURid), the operator of the .eu TLD, announced a growth of 66,129 new registrations in July. This is a 15% increase from the same time last year. A recent progress report showed an annual increase of 3.1%. Considering the tough economic times, this growth is very good.