Michael Moore misses out on movie domain

Yesterday, American documentary maker Michael Moore presented his latest film, Capitalism: A Love Story, at the Venice film festival. The tag line of the movie is “Capitalism is evil, and you cannot regulate evil.”

Moore already owns capitalismalovestory.com, but could did not register capitalismisevil.com. Not only does it match the central theme of the movie, but is catchy and so controversial everyone will remember it.

I think it would have made a better name than capitalismalovestory.com, but after the movie premiere, a slick domainer registered and parked it. He is currently accepting offers from interested buyers.

The lesson here? Think outside the box when it comes to brand management and online identity. Don’t just register your business or site name only. For example, if I lived in Kent and owned a plumbing business named Ed’s Plumbing, I’d be sure to register not only edsplumbing.com, but also kentplumbing.com.

Source | The Domains

Photo | Flickr