online publishers association – Internetblog.org.uk https://www.internetblog.org.uk Web hosting, Domain names, Dedicated servers Fri, 29 Jan 2016 11:05:52 +0000 en-US hourly 1 https://wordpress.org/?v=4.9.5 https://www.internetblog.org.uk/files/2016/01/cropped-favico-32x32.png online publishers association – Internetblog.org.uk https://www.internetblog.org.uk 32 32 Is domain parking a thing of the past? https://www.internetblog.org.uk/post/502/is-domain-parking-a-thing-of-the-past/ Mon, 21 Sep 2009 02:32:55 +0000 http://www.internetblog.org.uk/post/502/is-domain-parking-a-thing-of-the-past/ parking lot
Ever visit a domain only to find a page full of ads? Known as domain parking, the placement of PPC (pay-per-click) ads on traffic-rich domain names has always been a popular source of revenue for domainers.

With the modernization of the Internet and the evolution of a much savvier group of users that is less likely to click ads, many domainers have complained about a fall in parking earnings.

According to a recent study conducted by the Online Publishers Association (OPA), all is not lost. Many domain owners have moved from parking to placing content-laden sites on their web real estate, a move the study says is in the right direction.

While the percentage of users arriving at a site through a direct type-in has fallen, the number of search engine users has increased dramatically over the last decade– a trend that gives preference to content-rich sites over generic parked pages.

The OPA states that the Internet populace spends a whopping 42% of its time on content sites. So if your domains are just sitting there parked and earning nothing, why not write a few articles and create a real website?

]]>