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Does PageRank Influence Search Engine Ranking?

As most webmasters are aware, PageRank is a numerical ranking Google assigns to each webpage it indexes. Ranging from 1-10, some will swear by the number, while others could care less about it. Should you be concerned about PageRank influencing search engine rankings?

In short, no. There is the old wives’ tale that PageRank correlates directly to search engine rankings, but this myth has been dispelled time and time again. Search engine ranking is determined by a number of factors such as the number and quality of inbound links, the title of these links, keyword usage on the page and in META tags, as well as how often relevant keywords appear.

PageRank is determined solely by the quality and quantity of links pointing to a page. These are often sites with high search engine rankings, so many correlate PR with ranking when in reality there is no relationship between the two.

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