Google has lost a complaint it filed with the National Arbitration Forum requesting ownership of Groovle.com. The Mountain View company argued the domain was confusingly similar to “Google,” but the three-person panel thought otherwise. Out of 65 cases filed with the forum, this is only one out of two the company has ever lost.
Groovle.com is owned by Canadian entrepreneurs Jacob Fuller and Ryan Fitzgibbon. The site offers a customized version of Google search where users can upload a photo to use as their start page. “We thought it would be a cool feature to have a nice photo of friends, family etc., every time you launch your web browser, instead of the very plain Google.com and Yahoo.com page,” Fitzgibbon said.
Source | PRNewswire