Germans will always consider themselves German, but Germany is a land of many different groups with stiff cultural loyalty. One region, Bavaria, wants to further express its unique identity by applying for a gTLD— .bayern.
“Bayern” translates literally to “Bavaria,” a state in southern Germany that was one of the last to join the country in 1867. It is one of a number of other German states and cities with plans to apply for a gTLD, including Berlin.
I think if accepted, .bayern would be see quite a bit of use. Germany has a very high number of Internet connections per capita, and .de is currently the most-used ccTLD.
Source | Domain News
Photo | svenic