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In July, Amazon, the online sales giant, purchased the shoe store Zappos for $928 million. What many did not know is that they also acquired a high-priced domain name: Clothes.com. Back in May of 2008 Zappos bought the domain from Idealab for a reported $4.9 million After fund.com sold for $10 million, the clothes.com sale was the second largest of 2008.
The Clothes.com website currently shows a “product smackdown” page featuring some of Zappos’ clothing. Although it is primarily a shoe store, it does currently offer some clothing. Amazon has long sold shoes and clothing, but most of their items were shipped from outside partners, unlike its in-house book operations.
As of today, their main website, Zappos.com still maintains its own branding with now immediately visible indication of its parent company. Visitors to Amazon.com can currently purchase shoes directly from the website without a third party, perhaps indicating that Zappos has already been integrated into their sales.
Source: Techcrunch
