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Watch a live domain auction

We hear about domain auctions on a daily basis, but rarely does one get the chance to see such an event live. The video above shows the sale of Ad.com during T.R.A.F.F.I.C. Silicon Valley in April.

The winning bidder was Divyank Turakhia, who paid £946,137 ($1.4 million USD) for the name. Turakhia is a technology entrepreneur who own a number of premium domains and start-ups.

As you can see, domain auctions are serious business. Most are done online, but it’s not uncommon to see the most valuable names sold at events like T.R.A.F.F.I.C.

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