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Out of toilet paper? Forget to buy dish soap? Don’t worry, Alice.com has you covered.
After buying the domain for £152,434 ($250,000 USD) in 2008, entrepreneurs Brian Wiegand and Mark McGuire recently launched the site, which sells consumables such as toothpaste and shampoo most Internet retail outlets won’t sell.
The name comes from the family housekeeper in The Brady Bunch, a famous American television show from the 1970s. The site is meant to perform a similar role as the TV Alice, making sure you always have the daily essentials at hand. As Brian Wiegand put it:
We know that you need toilet paper, shampoo and toothpaste, and we know that you will run out. We help manage it so you never run out.
Alice.com lets you find the best price on more than 6,000 products and ships them to your door free. It also provides access to a range of coupons and has a loyalty program. Prices average about 20% below the competition. Right now the site is in beta with a public launch on the way.
I’m curious to see how successful the site is. Six figures may seem a bit high for a domain, but the purchase of Alice.com by the entrepreneurs is part of a growing trend to register non-generic names. They found the right name for their brand and were willing to pay for it. It’s an investment I think will pay off in the long run.
Source | Chicago Tribune
