Al Gore makes appearance in .eco promo video

As if his starring role in An Inconvenient Truth wasn’t enough, former Vice President Al Gore appeared in a promo video today launched by Dot Eco LLC for the .eco gTLD.

The .eco domain extension is one of many to be proposed next year when the new gTLD system goes live. Two companies, Dot Eco LLC and BigRoom, are currently fighting over rights to the name.

Each has a different plan for implementing the extension. BigRoom would limit registrations to certain companies and organizations, while Dot Eco LLC would let anyone register a .eco. Both competitors feel there is a solid demand for the name among companies who want to show their earth-friendliness and eco-related non-profits.

Personally, I haven’t seen anyone jumping up and down about the prospect of registering a .eco domain. The idea is an interesting one, but I think the applications will be too limited for the name to really take off. How many people really need a .eco website?