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In most countries, use of ccTLDs is common practice. Despite the wide availability of the .us domain, most American companies choose to stick with the tried and tested .com. Go America, a publicly traded communications company, decided to take a different route.
The company recently renamed itself Purple Communications and launched a new site. Rather than spend a large sum of money to buy Purple.com, it instead choose the moniker Purple.us.
Foreign companies operating in the United States such as BMW and Iceland Air use the .us name, but this trend hasn’t caught on with domestic corporations.
As .com domains become scarcer and more expensive and Internet users become more familiar with ccTLDs, .us will gain more widespread adoption.
I personally am a fan of the .us domain. It is shorter than .com and given the connotations of the word “us,” is official-sounding. Hopefully more companies will follow Purple’s path.
Source: DNJournal.com
