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dotBerlin seeks special gTLD status

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DotBerlin GmbH & Co, the brains behind the proposed .berlin gTLD and early embracer of the new gTLD system, is asking ICANN for special preference in the gTLD application process.

Basically, it believes that companies who had their applications ready before ICANN went public with the new gTLD system should be reviewed first. While this request obviously benefits DotBerlin, the company has a point.

When ICANN begins accepting proposals, there will be a mad flurry of applicants. Why not let those who have spent years planning and marketing their proposals go first? ICANN must ensure that gTLD operators have their cards together before making approvals. Someone who rushes off half-cocked to obtain .gibberish may not be ready to operate a domain extension.

Photo | Flickr

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