According to a report by Experian Hitwise, the market share of Microsoft’s Bing search engine increased by 7% in June. Meanwhile, Google saw a drop in market share of -1%.
Bing’s May market share was 9.23%. With the 7% increase, its new market share for June was 9.85%. Google’s market share only decreased from 72.17% to 71.65%. While Bing’s growth sounds enormous, it really isn’t considering how small of a market share the search engine had to begin with.
Most of Bing’s growth is the result of a large number of visitors performing automotive, health, shopping and travel searches. The market shares of Yahoo Search and Ask.com stayed about the same.
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