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Candy.com Sells for £1.8 Million


Candy.com has been sold by domainer Rick Schwartz to Melville Candy Company for £1.8 million ($3 million USD), an announcement on the seller’s blog stated yesterday.

Melville Candy Company, a small Massachusetts confectioner, will use the domain to as a retail outlet for candy owned by a new company, G&J Holdings. When the site launched on July 1, more than 5,000 types of candy will be available.

Candy.com marks the second-highest domain sale of 2009. Earlier this year, Toys.com (also owned by Rick Schwartz) was bought by Toys R Us for £3.1 million ($5.1 million USD).

Schwartz was also the seller in several other notable domain sales recently, including Ad.com for £946,137 and Auction.com for £1 million.

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