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Google to create a travel booking website?

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According to Reuters, Google is in the process of buying ITA Software, a company that helps airlines and hotels list themselves on sites like Expedia and Travelocity. Rumours are now abounding Google is now looking to compete with Bing and help its search users book trips.

ITA is supposedly looking to sell itself for $1 billion. This sounds like quite a bit to me, but I’m sure Google is willing do to anything to stay on top of the search industry.

One gripe I have about sites like Expedia is they are slow to load and not always user-friendly. I would love to see Google add its “magic touch” to this industry.

Photo | Flickr

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