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Louis Vuitton loses case over lvmobile.com

louis vuitton
French fashion house Louis Vuitton recently filed a complaint to get its hands on lvmobile.com, only to lose in the arbitration hearing this week. The company claimed the domain violated its trademarks for “Louis Vuitton,” “Vuitton,” and “LV.”

Fortunately, the arbitrator decided that the letters “lv” could not be confused with “Louis Vuitton” and ruled in favor of the owner. The domain redirects to a parking page and contains no content.

It’s nice to see a domain owner win a dispute for once. The vast majority of cases are won by large companies who have a much better understanding of the arbitration process and many more resources at their disposal.

Photo | Flickr

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