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Yahoo's market share increases… marginally

pie chart
For those of you counting Yahoo Search’s last breaths, it seems as though the search engine may not be heading for its last gasp after all. According to a report from HitWise, Yahoo’s market share has increased a small amount– from 14.62% to 15%.

Where did these users come from? Bing saw a decrease in market share from 9.70% to 9.62%, so most of Yahoo’s new users probably migrated from Microsoft’s new search engine. Interestingly, Google also saw its market share decrease from 70.95% to 69.97%.

Even if most web users search with Google, I still think rankings in Yahoo and Bing are still important. Many webmasters forget to optimize for these engines, but the 1/4 of the web still using them is definitely traffic worth catching.

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