Canon shoots for .canon gTLD

Canon announced yesterday that it will submit an application with ICANN to acquire the .canon gTLD. Though the new system isn’t expected to go live until the second half of 2011, Canon says it will actually use the extension in its day-to-day affairs:

Following approval for the new gTLD system, which is expected to take place after the latter half of 2011, Canon will make full use of the new domain name to increase the convenience and effectiveness of its online communications.

While Canon believes a .canon gTLD would enhance its online communications, I think it would confuse many consumers and in the end do more harm than good. Why does a company with an established .com need its own gTLD?

I’m sure many firms will be watching Canon closely to see if its successful with the gTLD. My guess is most companies will want to stick with .com.

Photo | Flickr