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In an effort to boost profits, the Nigerian Internet Registration Association (NIRA) has announced the release of some 1,200 “premium” generic keyword .ng domains. The question is, does anyone care?
Sure, ccTLDs are on the up, but only in developed countries and not in places with bad reputations for spamming and scamming. Names like casino.ng or sex.ng might fetch several hundred or perhaps several thousand dollars at auction, but not much. And I suspect few domainers are scratching to get their hands on cars.ng. Vacation.ng might be a goldmine, if it weren’t for the fact no one goes on vacation to Nigeria.
If NIRA were smart, it would hold most of these “premium” names until a sufficient market exists to garner high sale prices. But as it stands now, does anyone really give a hoot about .ng?
Photo | cgarbiano
