Lawley struck it rich in 1999 when he took the ISP Oneview.net public. According to the London Sunday Times, he is one of the top-1,000 richest Britons. He has also invested in a number of multimedia and technology companies.
The already wealthy man wants to make himself wealthier. ICM estimates it can earn $200 million a year selling .xxx names for $60 each. The Internet tycoon also has plans to launch a PayPal-like payment system for .xxx sites, which he thinks could process up to $4 billion in transactions per year.
While I applaud Lawley’s past successes, the Internet has changed quite a bit since 1999. I think his estimates would be more accurate had he embarked on his plans a decade ago. The entrepreneur is being overly optimistic. Adult sites already use a number of established PayPal alternatives and are established on much cheaper .com domains. There is no need for .xxx or a new payment service.