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Google initiates dispute over domain qoogle.com

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Normally the domains big corporations fight for are pretty useless. Recently, however, Google filed a complaint with the National Arbitration Forum over a name that is very important for its brand protection: qoogle.com.

The name is so important because the “q” looks very much like a “g.” A quick visit to qoogle.com shows that it redirects to Google custom-search site filled with AdSense ads. I find it rather ironic that Google is running ads on a domain it is filing a complaint about.

Either way, qoogle.com looks a lot like google.com at first glance. A scammer or phisher could use it for less than good intentions and really hurt the Google brand. I’m surprised the Mountain View company hasn’t tried getting its hands on the name until now.

Photo | Flickr

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