Tech giant Microsoft won a dispute filed with the National Arbitration Forum over the domain bingnews.org this week. The company alleged that the name, which was registered by Prabhjot Singh, violated the trademark of its Bing search engine.

Microsoft won the case because of its trademark on “Bing” and because the registrant did not respond, but was this domain really worth going after? It is true that companies must pursue violations in order to keep their marks, but is going after each and every one necessary? In this instance, Singh didn’t appear to be using the name in bad faith. The domain itself isn’t very good, either. I doubt either party could profit from it.

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