Despite working for years to design its iPad tablet, Apple failed to register any domains related to the new product. It doesn’t own iPad.net, iPad.eu, iPad.de, or even iPad.com. What was the Cupertino company, which has filed trademark-related disputes over numerous domains in the past, thinking?

Without owning at least the .com, Apple is losing quite a bit of traffic. Hundreds of thousands of people typed “ipad.com” into their browsers yesterday, but none of them reached an Apple-owned site. The firm no doubt lost quite a bit of traffic.

Interestingly, Apple owns .coms for most of its products, but not all. Other names it doesn’t own include MacBook.com and iBook.com. Maybe Apple didn’t register the domain to keep its product name secret? Or maybe Apple doesn’t see any value in domains now?

Source | Washington Post
Photo | Flickr

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