The 10% Rule

12 Nov, 2009

grandma computer
One of the hardest parts of web design is dealing with users who do not follow mainstream technology trends. They may be using an outdated browser, a 256-color video card, or viewing your site on a very small resolution. What do you do with them?

Multimedia developer Anthony Celeste has what he calls “the 10% Rule.” Basically, if less than 10% of your target market falls within a specific usage category, forget about them.

In today’s world, that would include people running on an 800×600 resolution, those using Internet Explorer 5, and in most cases, dial-up users. While one should be careful not to eliminate too much of their target market, the amount of time it takes to optimize a site for a small group of people usually isn’t worth the added traffic. After all, we all have to buy a new computer sometime.

Photo | Flickr

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