Registering TLD variants

posted: Thursday 03 September 2009 by Daniel Foster in: Domain Sales Intellectual Property

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Domains are so cheap these days, why stick with just one? You may use a .com or .co.uk for your site, but it’s always worthwhile to register other top extensions if you can.

Why is this important? It’s all about brand protection. Someone once registered the .net version of my site’s domain, for example, and threatened to set up a competing site unless I paid him a small sum of money. Thankfully, the person quickly realized his idea wasn’t a good one and I bought the name from him for its yearly registration fee, but I wished I had owned it in the first place.

Domains are very inexpensive, and the brand protection owning one or two extra TLD provides can save you quite a bit down the road. Some registrars will even offer discounts on the name name under multiple extensions. I recommend owning the .com, the .net, the .co.uk, and possibly the .org. These extensions may not be available, but if they are, do yourself a favor and grab them before someone else does.

Photo | annaOMline

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