Internetblog.org.uk Web hosting, Domain names, Dedicated servers
In an attempt to attract a younger, more internet-savvy audience, CBS News has partnered with a website called Ustream to simulcast its news online. The web site will show CBS News with Katie Couric live over the Internet. Their hope is that streaming their news with third-party websites will attract a younger audience.
The news company, like most others, has seen viewer numbers plateau over the past few years and is hoping to generate more interest. Couric has already been successful connecting with her viewers via YouTube and Twitter.
“What we’ve realized is that, as opposed to just keeping all your content on your own Web site in a proprietary manner, we are better off pushing our own news content to as many sources as we can,” Sean McManus, the president of CBS News, said.
CBS has been streaming their news from their own web site since 2006 and has had experience delving into New Media in the past. It sponsored a popular news podcast called MobLogic in March 2008 only to abruptly pull the plug on it in December. They also spent $4 million to acquire Wallstrip, an economic news podcast, only to cancel it as well.
